Simply said a visual artist website is also referred to as an artist portfolio website. It’s a digital version of your portfolio, an inviting place where people can see your latest works and learn about you.

Artist Portfolio Website

Simply said a visual artist website is also referred to as an artist portfolio website. It’s a digital version of your portfolio, an inviting place where people can see your latest works and learn about you.

An artist website is the pillar of an art life today. Before it was the book, when the roads and flights were the best way to make your art in front of the other’s eyes and finally sell it to make a living. Now, with the Internet, especially after the recent events, the website is the only thing you can own while being in control of your content.

 

artist portfolio website

What does an artist website need

Are you stuck at making your home page? What do you need for your artist website? It can be anything and everything: your art with your name on it like a business card, or a mini online gallery selling art prints and merchandising. Make it simple and clear. Too many design elements can slow down the load speed and turn away impatient customers.

Simple and clear

Are you stuck at making your home page? What do you need for your artist website? It can be anything and everything: your art with your name on it like a business card, or a mini online gallery selling art prints and merchandising. Let’s make it simple and clear. Too many design elements can slow down the load speed and turn away impatient customers.

7 parts for your website:

#1: Artwork gallery

Visitors to your website will likely spend the most time browsing through your artworks. Organize your art in series and from newest to oldest. Make sure to add title and short description such as material, medium and dimensions.

#2: Artist bio

Write about yourself in this section. You can also add an artist resume, list of exhibitions, publications and any other highlights in your career.

#3: Contact page

Are you leaving your email and telephone number on the contact page? I recommend using a contact form instead. It helps you protect from spamming and other cyber attacks.

#4: eMailing list

Emailing is a great way to promote your art to potential buyers. Don’t just ask them to leave their emails. Ask more information, such as: how did they find you, which kind of art they are interested in, what’s the price range they wish to buy etc.

#5: Blog

This is a section to publish content about your life, upcoming events and sales. You can also write about other artists who inspire you or have someone else write about you. Not having enough time to write a blog? You can also share your Instagram posts or YouTube videos in this section.

#6: Social media links

Make sure you link all your professional social media on your home page. It helps people follow you and get to know you more. I frequently spot artists who leave some links unmodified. Double-check: are your links to Facebooks’s home page, or your personal account? Make sure you link to your artist profile or page.

#7: Webstore

Occasionally, you can find a webstore on an artist website. However, some artists are concerned about appearing to be too ‘commercial’. It’s true that artists are walking the fine line between ‘pushing too hard’ and ‘not promoting enough’. Your website is laser-targeting your potential collectors with a purchase interest. Your webstore is simply facilitating their purchase decision, establishing rapport and making sales.

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