How to Start a full-time art career

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It is extremely difficult to make a living from art.

Out of 2 million art graduates in the U.S, only 10%, or 200K people, make their primary earnings as working artists.

90% of trained artists* could not sustain themselves as painters, sculptors or illustrators.

In order to survive and prosper in this situation, you need to understand why and how people buy your art.

Good news: you can learn it, it’s quite exciting and it works.

fine art career consultation



  • Detailed written report
  • 1h video consultation 
  • Follow-up session, 1 week after consultation



  • Detailed written report
  • Technical notes on your communication
  • 1h weekly video consultation session (4 times/month)
  • Weekly follow-up session during the second month (4 times)
  • Promotion on our network
  • Second opinion from another expert
  • Network access
  • Mentor search


Contact us

  • Are you an art business owner looking to expand your business? Let us help you! Contact us…

Who we are

Fine art career advice

Mo Li

Master in Business Administration, Film Production, 10 years experience as art producer, 3 years experience in IPR


Sales channels for artists, art entrepreneurship, content marketing, art merchandising.

‘Growing up in an artist family and seeing how my parents struggled to provide for our family. I knew I did not want to become an artist, to repeat the struggles of my parents. So I went to study filmmaking, European law and business administration… In order to arm myself before facing the great uncertainty in the art world. After 5 degrees in my bag, I realised my real mission is to help other artists, to survive and to strive. This is my role in the art world.’
Fine art career advice

Greg Bot

Master in Fine Arts, 16 year as communication specialist in contemporary art


Social media for artists, SEO for artist, growth hacking, Visual Identity, styles and trends online

‘After graduating from a prestigious fine art school in France, I tried very hard to succeed as an contemporary artist, following what the model I was told.
I invested all my money and time into an exhibition which did not materialise. I left the country with anger, and spend the next decade working as communication and marketing professional in art around the world. Now I am ready to share what I have learnt to change the lives of emerging artists so they don’t have to face what I have faced 16 years ago.’

Fine Art Career endnotes:

  • * Artist report back – A national study on the lives of art graduates and working artists