Art Reels Instagram
Embracing Instagram Reels can help boost your visibility as these videos tend to have a wider reach than traditional posts. Moreover, they can help establish a stronger connection with your audience.
However, creating Art Reels can be time-consuming, demanding more effort and creativity than static posts. You might even hate using Reels. Additionally, the brevity of the format— now capped at 90 seconds—may pose a challenge to fully showcase your art or process.
We’ll dive into this “free enemy” and see if you can use it as an artist and how:
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How to make Art Reels on Instagram
If you already have an IG account, investing extra time in making Reels is a great idea. Get your audience interested in your art-making process and gain more exposure.
Instagram Art Reel tips
Reels are on Instagram a format for another audience compared to your posts. It is a very different kind of content. Change the mentality to cater to your new audience on Reels.
Love it to use it
Instagram Reels (Like TikTok and YouTube shorts) is something you need to enjoy making and watching. Forcing yourself to use it just for exposure won’t lead you anywhere. Even if now it is almost mandatory to use it for growing your Instagram account, skip it in that case.
Find a way to make it effortless
Try to find a way to make reels as light as possible to not interfere with your art process. Set up the camera for your mobile so it can be ready to shoot whatever you are doing from different angles. Same for the sound; any thoughts? Make your mobile always prepared to record them. Spend a few bucks on an editing app (InShot and KineMaster, for example)
Don’t overload.
Don’t squeeze too much content into this 15-second long video. If you are making educational or informative videos, don’t get too ambitious with tips and tricks. Take it easy!
Think of it as free advertising.
If you want your Art to show in front of people, you usually need to pay for advertising on Google or Facebook. Now you can use this opportunity for free. It’s another way to get free traffic to your profile.
It’s branding, not sales.
Usually, people watch the first 2 seconds of your short videos. Don’t think about making a sale in 2 seconds – even an elevator pitch is 60 seconds! How can you even convert in 2 seconds? It’s not realistic.
Always backup.
When Reels are not here anymore, you want some raw content to work with for your website or other social media. Not the Reels content, because it has copyrighted music.
Re-use your content.
Make a video post, shorten it for Reels, and then turn the structure of the ideas into a carousel post. This way, you optimize your time, and you will reach different audiences.
Tell a fast-paced story.
Your exposure time is short, be dynamic.
Use captions.
Only 15% of people watch Instagram with sound on.
Put a strong hook in the first 2 seconds
How to do that? Watch videos and ask what pulled you into this video. those are often content that suggests something about to come. We will see that later in this article.
Add a call to action
For example to suggest people follow you (“follow to get more art like this!”)
Integrate post-production techniques.
Overlay, moving background, glare…
Consider Creating a loop.
A loop at the end to the beginning of the video increases the number of views.
10 Reel ideas for artists:
- 1. Quick studio tour. I would recommend using a camera stabilizer to reduce the shakiness.
- 2. Timelapse of preparing for an exhibition.
- 3. Show a texture over a painting, or rotate around a sculpture.
- 4. Shipping an order? Show the boxing process.
- 5. Snap your finger and pop some text on painting tips.
- 6. Show your lifestyle as an artist, such as what you wear to your studio.
- 7. Are you a vegan? Minimalist, anyone? Show your personality and how you live your life.
- 8. Something fun? Dance moves in your studio.
- 9. Add Augmented Reality to your art
- 10. Show your art within a striking context (Nature, architecture) with the music setting the ambiance.
13 Hook ideas for Art Reels
Captivating your audience from the beginning is crucial for the success of your Art Reels. Engaging hooks not only increases watch time but also boosts video retention, which in turn multiplies views and drives traffic. Here is a list of 13 hook ideas to seize your viewers’ attention and set the stage for your views to soar. But take care not to abuse on those, are they are using cognitive biases. Influencers perhaps won’t mind being flagged as clickbait, but as an artist, your image can be more important.
“You Won’t Believe the Final Stroke!”
Begin your Reel by showcasing an incomplete painting, then entice viewers by promising a transformative final stroke. Build anticipation throughout, culminating in a dramatic reveal of the final brushstroke that changes the entire piece.
“Pause Your Scroll for This Sculpting Secret Technique!”
Start your reel with a common painting (or sculpting) challenge. Tease the audience with a simple yet effective trick you will reveal, then demonstrate this technique step-by-step, highlighting its ease and effectiveness.
“Art History’s Best-Kept Secret!”
Introduce a little-known but fascinating art historical fact at the beginning. Use storytelling to weave this fact into a short, engaging narrative, culminating in a reveal that ties back to your art process or philosophy.
“Artists, This Essential Tip Solves It All!”
Open with a usual artistic oversight or mistake. Offer a quick, essential tip that resolves this issue, explaining its importance and demonstrating its application in your work.
“Transform Your Art with This Emotional Depth Technique!”
Show a piece of art that lacks emotional depth. Introduce and demonstrate a specific technique to infuse emotion, guiding viewers through each step and showcasing the before-and-after transformation.
“New Tools Every Artist Should Know!”
Start with a demonstration of standard art tools, then introduce unusual tools artists can use. Explain and show how these tools can add unique effects to their work.
“Why Isn’t Everyone Talking About Sustainable Art?”
Highlight the typical materials used in art, then shift focus to sustainable alternatives. Demonstrate how these eco-friendly materials can be used effectively, emphasizing their environmental benefits.
“See How This Sketch Becomes a Masterpiece!”
Start with a simple sketch. Progressively add layers and details, narrating each step to show how the sketch evolves into a finished, detailed painting.
“The Lighting Trick That Will Elevate Your Art!”
Demonstrate the impact of poor lighting on art, then introduce a lighting technique that enhances the artwork. Guide viewers through selecting and applying the right lighting to their pieces.
“This Art Myth: Busted!”
Begin by stating a common art myth. Proceed to debunk it with practical demonstrations and evidence, showing how avoiding this misconception can improve artistic practice.
“Create Incredible Textures for Free!”
Showcase a variety of everyday items, then demonstrate how to use them creatively to produce stunning textures in art. Offer tips on technique and application for the best results.
“Your Ideas Needed for My Next Art Project!”
Invite viewers to contribute ideas or themes at the start of your reel. Explain how you’ll incorporate their suggestions into your art, encouraging interaction and collaboration.
“Challenging Art Norms: Are You Brave Enough?”
Prompt artists to think outside the box by presenting conventional art norms. Challenge them to break these norms in their work, offering examples and suggestions for how to break through boundaries.
30 Hashtags for Art Reels
In case you don’t want to lose time searching hashtags. Pick among those, or just make a selection:
#art #reels #artwork #artist #drawing #artistsoninstagram #painting #reelsinstagram #artistreels #reelsart #artvideo #drawingtutorial #reelitfeelit #artprocess #artoftheday #artworksinsta #artreel #processvideo #artvideos #instareels #reelart #paintingreels #explorepage #artstudio #viralreels #instaart #aesthetic #arte #processart #trending
How to make an art video for social media
The idea is making a video shouldn’t interfere with your ability to create artwork as you weren’t even recording.
– The Obanoth
– Source: YouTube