How to sell your art locally
How to sell your art? Think of it as an attraction, not as an action. The flower attracts the bee so the bee can collect. The bee makes a move, not the flower. To sell as an artist, you need to understand the possible client you can attract to develop your empathy, and for that, you have to interact with them. In this article, we will see many approaches to selling art.
Why should you sell art locally?
Selling art online has been one of the most prominent trends in the past years. However, the COVID-19 pandemic and soaring energy prices significantly impact the transport and logistics sector. Shipping your art to your collectors might be the most expensive and complicated step in your art business.
That’s why more and more artists are going local. In the city where you are based, you get more support from family, friends, and others in your social circles. Meeting your customers in person helps you build a strong network, make meaningful connections, and understand better what your customers want. Plus, selling art locally is more sustainable and eco-friendly than selling art internationally.
5 ways to sell your art locally
Working with a local gallery is the first choice among many artists. It takes a lot of work off your shoulders so you can focus on making more art. Most galleries nowadays don’t ask for exclusivity – however, they would appreciate it if you work with only one gallery per city to avoid conflict of interest.
2. Open studio
Turning your home studio into a gallery space is cost-effective. You don’t have to pay more if you already have a studio space. It doesn’t have to be picture-perfect, as long as it is safe for people of all ages to come in for a visit. You might want to keep your sharp tools in a locked cabinet.
If you work from home and don’t have gallery representation, receiving customers could be tricky. There is a solution: you could rent a commercial space for a short period, like a week or two. The best time to make this pop-up gallery is when your city has a major art fair. You could attract collectors from everywhere in the world who happened to be in town.
4. Art fairs & art shows
Art fairs could be expensive, and usually, they are not open to individual artists. However, we see a new art show trend where artists could participate without a gallery. They are a lot cheaper and accessible for young artists.
5. Restaurants and bars
Do you have a friend who runs a bar or restaurant? Those alternative spaces are not ideal but better than not showing your art. Responding to the pandemic, some artists are becoming very creative – they made exhibitions in their garage, in the garden, on public streets, on the beach, and even in an abandoned building! Any space could be a potential exhibition venue, as long as it is safe for you and your visitors.
Tips on what you need to do
- Incorporated (become a business)
- Use local SEO and geo-based online apps to promote
- You might need to isolate the local with international branding
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