sell art online saatchiart

What is Saatchi Art

Is Saatchi Art worth it?

Based in Los Angeles, Saatchi Art is probably the most visited online marketplace for original works of art. Every month there are over 1.8 million visits to their site. They bring potential customers to their marketplace and charge a 35% commission.

If you are really into selling art online: check our article on the subject.


Saatchi Art pros and cons


1. No upfront fees

Saatchi Art allows you to access the global art market for free. Artists from anywhere worldwide can start selling on Saatchi Art without paying upfront fees. It is precious for artists who do not have an art school education or gallery representation. Without Saatchi Art, young artists might not have the same chance of getting their work seen by collectors.

2. Fair Ranking System

Unlike Amazon or eBay, you don’t need to pay to boost your presence on Saatchi Art. Your artworks will appear when entering relevant search terms (e.g., abstract landscape painting) or browsing artworks by category. It’s fair for artists who don’t have the money to promote themselves on a platform. It’s a level playing field for everyone.

3. Easy Interface

You don’t need any IT skills to manage your artist account. It’s easy to edit the title, tags, and descriptions of your listing page. There are some free analytic tools and blogs to help you boost your presence on Saatchi Art. The more time you spend maintaining your page, the more competitive you will get.

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1. Saatchi Art’s legitimacy

Many artists know Saatchi Art because of the reputed Saatchi Gallery or Saatchi & Saatchi company. However, Saatchi Art has nothing to do with the Saatchi Gallery today. Originally Saatchi Art was a part of Charles Saatchi’s business called Saatchi Online. In August 2014, Demand Media, a New York-based company, sold it. Saatchi Online was later rebranded as Saatchi Art, with a slogan: Be original, buy original.

Saatchi art might lose its name

However, the name Saatchi Art needed to be more precisely original. Saatchi Art uses a British accent in its advertising, trying to use the misleading association with Saatchi Gallery as leverage. In November 2014, Charles Saatchi launched a secession of lawsuits against Saatchi Art, trying to stop them from using his family name. According to the news reporting, Demand Media might have breached an intellectual property agreement by using the name Saatchi Art. What if Saatchi Art needs to change its name one day? Could it still attract buyers? Would it affect your earnings on Saatchi Art?

2. Saturated marketplace

According to Wikipedia, approximately 110,000 artists from over 100 countries are selling on Saatchi Art. It’s a very competitive and saturated marketplace. If you are not getting likes and shares on Instagram or YouTube, you will likely not get discovered on Saatchi Art. When you come late to a crowded platform, you are not getting the upper hand.

3. Fixed commission rate

If you bring your collectors to Saatchi Art, you are still charged 35% commissions. It’s unfair to artists who put a lot of effort into bringing traffic to their page. You risk losing your collectors to other artists on the same platform. It doesn’t make sense for artists to promote their page actively. There are better ways to calculate the commission rate. For example, Udemy only charges you a 3% commission if you bring your students instead of the regular 50% rate. It gives you a lot more incentive to bring business leads, far more generous than some affiliate marketing programs.

4. Not loyal buyers

Saatchi Art is like the Airbnb of selling art. Buyers will browse through hundreds of works upon entering the site. They are constantly being recommended for similar works by Saatchi Art’s algorithm. Even after purchasing some pieces, collectors might return to different artists. They might even know the artists’ names they have purchased. Saatchi Art gives its buyers a lot of choices, but for the same reason, it’s harder for artists to cultivate a fan base.

5. Channel conflict with galleries

Some platforms work exclusively with art galleries. Some platforms work with galleries rather than exclusively. However, Saatchi Art doesn’t work with art galleries. An art gallery can sell on Saatchi Art, just like an artist. Their 35% commission rate drives most dealers away unless the gallery is willing to take just a 15% cut. Now that Saatchi Art and your potential gallery are not friends, you might still wonder why it is an issue for you. The problem you will encounter is called channel conflict.

What is Saatchi Art? Best for emerging artists

To conclude, Saatchi Art is great for emerging artists who are new to the global art market and do not yet work with art galleries. It allows you to be in front of collectors without paying any money upfront. However, you are just one of the hundreds of thousands of artists on a saturated platform like this. New artists constantly join and appear in front of potential collectors, competing for the spotlight. Are you ready for this modern rat race?

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Stamatis Pavlis’s Saatchi Art page

Saatchi Art tips for artists

You take an extra 5% commission if the painting is a resale. in the US, the law regarding artworks resale needs an authentication strictly from the site that was the first sale to validate it, and for that reason, 5% will go to the artist In some countries, copyright laws grant artists 5% of the proceeds on the resale of their works. The professional intermediates who sold the artworks will pay this artist royalty to the artists who created them. Saatchi Art sells original and authentic works; therefore, you might qualify for a 5% royalty when your artwork is sold on Saatchi Art as a resale.


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