Art coaching Online Feedback
2 years ago, we started a Patreon page to fund our project Very Private Art, a platform and social accounts where we publish our original content for artists and creators. On high demand, we created tiers for one-on-one artist coaching and art business coaching.
After this time, we are able to learn about their struggles and help them grow. Today we share our experience: The following is a list of some of the artists we have worked with (in alphabetical order), and their strengths, challenges, goals and achievements.
Artists and art businesses
Dimitri Zoellin – Self-taught Artist
Living between Bali and Saint Petersburg, Dimitri gets inspired by the beautiful landscapes and nature that surrounds him. Before taking art as a career, he worked as a professional skipper at sea. When he wasn’t painting, he was surfing or spending time in nature. Not having spent enough time promoting his art online, Dimitri found himself rather unknown on the Internet even though he had been selling directly to the locals.
Dimitri Zoellin, like many artists, is intuitive and free-spirited. As an outsider artist, Dimitri did not receive fine art education and was completely self-taught. He has demonstrated a strong drive to express and create. The challenge was to structurize his communications and build an online image.
We had one-to-one monthly coaching as well as hands-on technical support for over a year. In the past year, we chose to focus on the semantics of his website communication. His artist website is divided into two parts:
- articles on the relevant subjects,
- portfolios in different series like the Collage Series. Apart from his website, his Instagram account continues to reach more people.
In 2021, our goal is to help him boost his online presence and find a community of like-minded people using video and live streaming. Living on a remote island of Indonesia might sound romantic, but it is limiting at the same time. That’s why he needs to reach out to more artists like him – who has a passion for art and nature but did not come from a fine art background. If you are an outsider artist yourself, don’t hesitate to reach out.
Esra Nesipoğulları – Artist Researcher
Born in Turkey and living in Italy, Esra Nesipoğulları is a young artist with a clear vision. Inspired by the Dadaism movement, her work is deeply connected with cultural and political contexts. She obtained a bachelor degree in Architecture, a Master’s degree in Architectural History. After completing two artist residencies, Esra decided to move from architecture to the art and curatorial field.
Art studio and Think Tank
At the start of our coaching, her main challenge is to juggle between projects – to make art while finishing her master’s degree, working on her animation studio (Studio Gallio) and working as one of the founders of the Ambaradan Think Tank. Making art for her means exploration and interrogation, a process that requires extensive research. Esra’s website has a clear description of each project with a monthly newsletter.
After knowing Esra, we found that she is driven and focused. The coaching is more like a collaboration, a mutual learning experience where we share our visions on art and social issues. We are excited and impatiently waiting to see her next projects as her career develops. With our possible help, Esra plans to roll out her online communication targeted at art museums and research centers.
Manomatic – Street artist
We have known Manomatic for over 6 years and witnessed his rise to fame. Today he is one of the most recognized street artists in Spain with a unique art style and technique. His large murals have wowed passersby and made a buzz on social media. Because of his success, we felt the urge to share our coaching method with more artists.
His main challenge was to adapt his mural paintings techniques to smaller formats on canvas while maintaining his style and speed. Spray techniques are great for large formats but they are not for details on canvas. Another challenge is the language. Born and raised in Spain, he isn’t native to English. It’s a disadvantage when it comes to communicating his art to the world.
Manomatic launched his dual-lingual communication online – in Spanish, his artist website for large murals typically commissioned by city halls and institutions, and in English, his digital portfolio and critical thinking. His website reached #1 on Google ranking for “Identity art” and his art became a reference on this subject. You can see the article at this link.
Muntu Warriors – African Superheroes
Junior MacDonald Beckley is a digital artist who draws superheroes from African cultures. He developed a coherent and dynamic universe starting with a comic series: Muntu Warriors. He has a strong desire to share a wide range of African cultures with pride, without focusing on a particular country or region. The comic style makes it appealing to the younger generations.
When we got to know Junior, he had already found his style and goals. His main challenge was to launch several projects at once: making art, making print-on-demand merchandising, sending newsletters, updating his artist website and social media, and from time to time, striking some brand deals. Creating comics is the job of a small studio, not one person. Making a small art business run well with a streamlined workflow is the priority. For the past year, we were glad to step in and help him out.
Creativity with direction
His main issue was to organize different lines of works for his communication. Visually his works are joyful with pops of color, but because they are in distinctive styles and media. It was hard to find the best target keywords to attract his audience.
After some brainstorming, we set the semantic strategic plan for his artist website Superdeep. His sculptures are mostly art toys and inspired by steampunk. They are also influenced by ancient Peruvian culture. This unique mixture offers a wide range of cultural heritage and stories. To help Rafael with writing about his art, we found a talented art writer to join Superdeep.
Here is a great example: the Dieselpunk robots page which tells the story of each small robot. That’s only a glance of the universe he has created.
Thoughts on Art – Art Blog
Thoughts on Art is a project created by Christine O’Donnell, the owner of the Beacon Gallery in Boston. She writes about the art world and is passionate about art activism and social justice.
We came across her art blog ‘Thoughts on Art’ on the Internet when we found a reference link from her site to ours. Thoughts on Art offers a collection of great articles, but it was built on top of previously used domain name populated with old backlinks. Christine turned to us for help to give her website a structural reform.
One of the first things we did was to define the relationship between Thought on Art and Beacon Gallery. They are independent projects with internal connections and synergies. Another task was to make the blog posts show up on Search Engines. Yes, the boring SEO you have heard a lot about. Great ideas are worth sharing, but they have to be found first. We worked together on the content and SEO strategy for less than a year, and the results are already showing. Here is an example and one of our favorite article talking about Kehind Wiley.
Art coaching method
We structure our coaching around the artist website. We will work on finding the good semantics to reach your audience. When people search for the kind of art you make, you want to be on top of all the search results. We also give advice on social media but not as the main strategy. Social media gives faster feedback but your own websites offer long-lasting results.
The Art of showing your art
Working on SEO means writing up long paragraphs of texts. But today a website is not complete without high-quality photos and videos. Multimedia content is extremely important to captivate your collectors’ attention. At the beginning of our coaching, we also offer technical support for video and photo production.
You can check the availibility on our Patreon Page
Art coaching – The team
Art Business Coach
Master in Business Administration, Film Production, 10 years experience as art producer, 3 years experience in IPR.
- BA in Film Production, Central Academy of Drama, China
- MA in Film Studies, University of Sydney, Australia
- MA in European Law, Hochschule Bremen, Germany
- MBA, IE Business School, Spain
Graduated from theatre school majored in Film and TV Production, she was connected with many emerging artists in the art scene in Beijing. Inspired, she went to study curatorship and creative writing at the University of Sydney, then worked as a photographer, filmmaker and communication consultant. Apart from work, she continued to produce and participate in art projects with artists, such as Chinese performance artist Li Wei.
Youtube for artists, photographing your art, sales channels for artists.
Chinese, English, Spanish and French
Sales channels for artists, art entrepreneurship, content marketing, art merchandising.
Growing up in an artist family and seeing how my parents struggled to provide for our family. I knew I did not want to become an artist, to repeat the struggles of my parents. So I went to study filmmaking, European law and business administration… In order to arm myself before facing the great uncertainty in the art world. After 5 degrees in my bag, I realised my real mission is to help other artists, survive and strive. This is my role in the art world.
Digital Strategy Coach
Master in Fine Arts, 16 years as a communication specialist in contemporary art
- BFA & MFA, Villa Arson, France
Ever since he was a child, he was passionate about painting and drawing. At the age of 24, he graduated from Villa Arson, one of the most prestigious Fine Art academies in France. Instead of starting out a career as an artist, he chose to dive into what was and still is not taught to the art students: the art business. He participated and organized exhibitions in China, Australia, France and more recently in Spain. He worked for several art fairs and galleries as a digital strategist.
Art history, contemporary art market, social media for artists, how to show your art, how to work with galleries
French, English and Spanish.
Social media for artists, SEO for art, growth hacking, Visual Identity, styles and trends online
After graduating from a prestigious fine art school in France, I tried very hard to succeed as a contemporary artist, following the model I was told. I invested all my money and time into an exhibition that did not materialise. I left the country with anger, and spend the next decade working as a communication and marketing professional in art around the world. Now I am ready to share what I have learnt to change the lives of emerging artists so they don’t have to face what I have faced 16 years ago.
(Photos: Brett Hastie)