Farid Rueda “Whisky, Street Art and Spirituality”
by Mo Li
Farid Rueda was listed as one of the top 15 street artists in Mexico by Buzzfeed in July 2015. He has brought colors to the streets in Mexico and to the galleries around the world. However, just a year ago his work has a completely different style – something you would expect walking along the dark walls of Berlin perhaps.
“La Piedad”, 2011, Farid Rueda
‘La Piedad’ tells a story of a mother whose child has passed away in her arms. The spirit of the dead child bursts into flowers and returns to nature. Just like many of his work, ‘The Meeting’ and ‘Kissing the Memory’ are about the loss of a dear one.
“Humanos de Mierda” Farid Rueda 2012
This year, Rueda has updated his style with a cheerful, contrast, and kaleidoscopic touch. This fresh look immediately caught the attention of the art market and his work is to be sold in high-street markets in Paris. He is admittedly inspired and influenced by some well-established Mexican street artists such as Seher, Saner and especially LeSuperDemon (see work below).
“Dolor, Placer / Frío, Calor” 2014, LeSuperDemon
“Jaguar Balam” Farid Rueda 2015
Farid Rueda, 2015
Rueda does not hide the fact that his most signature work ‘Scream’ carries not only impressive colors but also a ‘J&B’ logo. It is pinned and liked on social medias, with the caption: ‘sponsored by J&B Mexico’. The desire of big brands to be associated with trending young artists has been a trend for years, but this year, it offered emerging artists like Rueda himself a chance to bring his name to the world.
Farid Rueda 2015
Farid Rueda’s inspirations
Mural painting has always been a medium of art expression in Mexico dating back to its pre-Hispanic time. Single figure, animals and narrative scenes are often found in the Mesoamerican monumental buildings, the themes are strongly based in nature. You can see the traces of pre-classic elements in Rueda’s work. The nature and spirituality have always been present, regardless of the choice of color or style. Dropping out of art school and joining the ‘No Colectivo’ creative group, Rueda has never stopped telling his story with passion and skills. When he expresses it in this sharpened catchy style, the art market gives its response with incentives.