Greg Bot

From a young age, Greg loved painting and drawing. At 24, he finished his studies at Villa Arson, a prestigious French fine arts academy. Like the other students, he faced the hard way a significant gap in artists' understanding of the art world's business side. So, instead of just focusing on being an artist, Greg decided to dive into the business of art. He got involved in setting up exhibitions and worked as a digital strategist for art fairs and galleries in countries like China, Australia, France, and Spain. It turned out to be a valuable experience that helped him find his real passion. He has spent the last ten years working in art communication and marketing around the world. Now, with more than a decade's worth of experience in art communication and marketing, he is poised to mentor emerging artists, aiming to equip them with the knowledge to navigate the complexities of the art industry and to be the mentor he once needed, hoping to prevent others from facing similar challenges without being prepared: "I want to be the person I needed to meet when I first tried to be a professional artist."
  

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SEO tips for Artists: the complete optimization guide

Learning SEO for artists helps attract the right audience (and potentially collectors) to your website without paying for ads. If a website ranks well in search engines, its traffic will remain constant for at least 6 months after each upload or update. There’s no need to be overly productive like on social media. As AI advances, more content is generated automatically, yet the value of original, human-created material continues to grow. This is where artists come in: as authentic content makers, they play a crucial role on the Web.

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Content for artist websites [Guide] Build an effective page

An artist’s website serves as a portfolio: an inviting place where people view your latest work and learn about you. A well-built website forms the foundation of an online art business. Before the internet, the portfolio book was the standard tool. Today, a website is the most reliable way to promote your art while keeping full control and ownership of your content. What should you publish in it? Below are the essential pages.

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Artist website backlinks: How do I get them? [two methods]

Backlinks are the keystone to getting your website to rank in search results. They build what we call Authority. The challenge is that, at the start, sites don’t have any. Without visibility, others won’t find your site, let alone link to it. Just publishing good content isn’t enough. Most sites will stay invisible forever; it seems an impossible task to get backlinks. We will see two methods for getting them:

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